Often lauded as Joburg’s hipster capital, Braamfontein is a mecca of street style with something for everyone from sneakerheads to the too-cool-for-school hip-hop fans.
Here’s our pick of five of the coolest shops that will have you blending in with Braam’s cool kids.
A must visit for the sneakerhead, Anatomy specialises in premium sneaker styles and limited edition sneakers by brands like Vans OTW and adidas Originals. The store’s couch, faced by a flat screen TV and Playstation 4, is also a popular hangout spot for Braamies.
73 Juta St, Braamfontein. Open Mon 10:30–18:00, Tue–Thu 09:30–18:00, Fri 08:30–19:00, Sat 09:00–16:00. Closed Sun.
A streetwear hotspot, Dip St. offers the latest limited edition items from international brands like Air Jordan, and also proudly South African streetware brands like SOL-SOL and Cape Town-based casual street and sportswear brand Young & Lazy.
82 Juta St, Braamfontein. Open 10:00–17:30, Sat 09:00–16:00, Closed Sun.
South Point Corner, 87 De Korte St (cnr Reserve St), Braamfontein. Open 09:00–14:00, Sat 09:00–18:00. Closed Sun.
Owned by two of South Africa’s hottest DJs, SAMA-award-winning DJ Kent and DJ Euphonik, Debut is the an ode to the statement T-shirt with all shirts designed by Euphonik.
6 De Beer St, Braamfontein. Open 09:00-17:00, Sat 10:00-19:00. Closed Sun.
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A proudly South African denim menswear brand, Relay Jeans is one of the newest additions to Braamfontein’s shopping scene. Find statement tees, quirky jean styles and all the trucker caps and accessories you would need to complete your outfit. The fitting room is the epitome of luxury.
91 De Korte St, Braamfontein. Open 09:00-18:00, Sat 09:00-13:00, Sun 09:00-12:00.