We are advocates for a better city experience, for positive connections, the safety to explore, inclusiveness, and walkable neighbourhoods.
In addition to our digital and print In Your Pocket City Guides to your favourite city, Joburg, we also work as urban engagement specialists. We consult with neighbourhoods and local city improvement districts to help stakeholder-led organisations to tell their story and share the work they do to better the city.
The Rosebank Management District has been one of our closest partners and in 2019, identified a need to present Rosebank as a tourism destination. Together we launched the first in a series of printed district mini-guides, which we later independently expanded to Sandton and the City. We also trained Rosebank ambassadors (cleaning and security staff) in how to welcome visitors and direct them through the neighbourhood.
Our partnership has deepened since, and in 2020 we stepped into a social media marketing role for the district. It soon became clear to us that the Rosebank Management District was being underrepresented, and that it needed to present its own story. On August 24 , 2021 we organised and were proud to lead a guided media walk through Rosebank.
We sought to highlight the Rosebank Management District’s efforts to establish Rosebank as a walkable, accessible, welcoming and inclusive neighbourhood. We also wanted to remind people why this is one of South Africa’s most successful and engaged city districts.
More than 50 invited media and city officials were led through the district on foot on a 2,43km route by Rosebank representatives to see first-hand the successes and challenges facing the area. It was a celebration of the district’s hard work and the best way to reveal and share the challenges faced by this growing neighbourhood. The walk emphasised the many potential impacts of effective engagement and managed public-private partnerships. It gave an opportunity for discussion and observation, for starting conversations between the city and the district. We have developed this way of looking at neighbourhoods over time. We believe that by engaging at street level, our Rosebank media walk was a platform to encourage honest conversations about critical urban issues.
Here’s a look at the spaces, places and people we met on the walk.
We extend special thanks to Croft & Go, L’Atelier Bakery, Proud Mary and Radisson RED Rosebank for the delicious food and refreshments provided and to Gautrain for gifting everyone with cards to ride the Gautrain. Photography by John Hogg and Johannesburg In Your Pocket