First things first, the title you just read above, and what presumably brought you clicking through to this page, is something of a misnomer, as the 10 countries listed below were not the most searched for holiday destinations in absolute terms the past two years, but rather those that saw the largest increase in searches.
However, this more accurate phrasing didn’t exactly make for an eye-catching or concise headline, so we made the executive decision to mislead you from the jump. Apologies for that. We won’t take it personal if you want to leave now. But for those who stay, you’ll still find an incredibly interesting selection of destinations to read about, which, all things considered, isn’t the worst way you could spend the next few minutes of your precious time.
10. Vatican City
“Between 2021 and 2023, the average search volume for ‘holidays to vatican city’ grew by 311%.“
Vatican City, the world’s smallest independent state, is an astonishing tourist destination teeming with immense spiritual and cultural significance. The city-state is home to some of the most renowned architectural and artistic marvels, such as the magnificent St Peter’s Basilica, and the sublime Sistine Chapel, famed for Michelangelo’s breathtaking ceiling. Despite its diminutive size, Vatican City offers an unrivalled journey into the rich tapestry of history and religion, attracting millions of tourists each year from around the globe.
“Average monthly search volume for ‘holidays to egypt’ grew 343% between 2021 and 2023. Meanwhile, TikTok searches grew by 51% in the past 12 months.“
Egypt, another captivating travel destination, conjures images of grandeur and antiquity with its awe-inspiring pyramids, majestic temples, and vibrant bazaars. A journey through Egypt is akin to a voyage into the annals of time, with each city offering unique insights into the nation’s illustrious history and culture.
From the iconic Pyramids of Giza, the last of the original Seven Wonders of the World, to the enchanting River Nile, the world’s longest river, and the bustling city of Cairo, alive with its modern charm and ancient wonders, the country is a treasure trove of experiences waiting to be discovered. The sun-kissed beaches of the Red Sea and the remarkable historic sites of Luxor and Aswan add yet another dimension to Egypt’s multifaceted appeal. Hence, it’s no surprise that Egypt continues to enamour and attract tourists from across the world, showcasing a blend of history, mystery, and hospitality.
“Average monthly search volume for ‘holidays to philippines’ growing 346% between 2021 and 2023, while TikTok searches grew by 39% increase in the past 12 months.”
The Philippines, a gem tucked away in Southeast Asia, unfolds a vibrant tapestry of natural beauty and cultural heritage that enchants every visitor. It boasts over 7,000 islands, each radiating with pristine beaches, crystal-clear waters, and rich biodiversity. Destinations like Palawan, often touted as ‘The Last Frontier of the Philippines’, mesmerise with their spectacular landscapes, limestone cliffs, and unique wildlife.
The capital city, Manila, is a bustling metropolis pulsating with historical landmarks, such as the walled city of Intramuros, that hark back to the Spanish colonial era. Beyond its natural splendour, what truly sets the Philippines apart is the warm and hospitable spirit of the Filipinos, making it an unforgettable tourism destination.
“The average search volume for ‘holidays to morocco’ has grown 428%, while TikTok searches grew by 51% in the past 12 months.”
Morocco, situated on the north-western edge of Africa, is a tourist destination that effortlessly blends cultural richness, historical depth, and natural beauty. Its sweeping landscapes range from the rugged Atlas Mountains to the rolling dunes of the Sahara Desert, whilst its coastline is graced by both the Atlantic Ocean and the Mediterranean Sea.
Visitors are captivated by the country’s imperial cities, such as Marrakesh, with its iconic Jardin Majorelle, and Fes, home to the oldest university in the world. Ancient medinas, bustling souks, and exquisite cuisine add to the allure. The country’s distinct Berber, Arab, and French influences manifest in its architecture, traditions, and cultural festivals, presenting a diverse and vibrant cultural tapestry. The warmth and hospitality of the Moroccan people further enhance the visitor experience, making Morocco a truly compelling destination for travellers.
“Between 2021 and 2023 average search volume for ‘holidays to montenegro’ grew by 454%, while TikTok searches grew 123% in the past 12 months.“
Montenegro, a small country nestled in the Balkans, has emerged as an alluring tourist destination teeming with natural beauty and cultural gems. Dotted along its Adriatic coast are quaint medieval towns like Kotor, a UNESCO World Heritage site, known for its stunning walled city and deep blue bay. The country’s interior is a panorama of rugged mountains, verdant national parks, and serene Lake Skadar, Europe’s largest bird reserve.
Montenegro’s burgeoning eco-tourism and adventure tourism sectors offer a range of activities, from hiking and mountain biking to white-water rafting and skiing. Moreover, the country’s rich history is manifest in its Venetian-era fortresses, Orthodox monasteries, and Illyrian ruins, adding an extra dimension to the traveller’s journey. Despite its small size, Montenegro offers a diverse and rewarding travel experience, making it an irresistible destination for explorers and nature lovers alike.
“Average search volume for ‘holidays to senegal’ grew by 535% between 2021 and 2023. However, TikTok searches actually decreased by 33% over the past 12 months.“
Senegal, situated on the westernmost edge of the African continent, offers a fascinating blend of natural beauty, vibrant culture, and historic intrigue, making it a captivating destination for global travellers. The country is esteemed for its diverse landscapes, from the sun-kissed beaches of the Petite Côte to the arid beauty of the Sahel region in the north, and the lush wetlands of the Sine-Saloum Delta.
The capital, Dakar, is a dynamic city renowned for its bustling markets, colonial architecture, and vibrant music scene, steeped in the rich traditions of Senegalese Mbalax music. Beyond its urban allure, Senegal is home to a plethora of national parks, including Niokolo-Koba National Park, a UNESCO World Heritage Site teeming with wildlife such as lions, elephants, and rare bird species.
What’s more, Senegal’s historical sites, such as the haunting Île de Gorée and the majestic African Renaissance Monument, offer profound insights into the nation’s past. This, coupled with the legendary hospitality of the Senegalese people, known as ‘Teranga’, ensures a unique and enriching travel experience in Senegal.
“Average search volume for ‘holidays to tunisia’ grew by 557% from 2021 to 2023, while TikTok searches grew by 84% in the past 12 months.“
Tunisia, a jewel nestled in North Africa, offers an enchanting blend of breathtaking landscapes, rich history, and vibrant culture that makes it a unique tourism destination. From the sun-drenched Mediterranean beaches to the vast expanses of the Sahara Desert, the country presents a diverse palette of natural beauty. The historic sites, such as the ancient city of Carthage and the spectacular amphitheatre at El Jem, are testament to the country’s illustrious past, showcasing influences from the Phoenician, Roman, Arab, Ottoman, and French eras.
Tunis, the capital, is a lively city that seamlessly merges tradition and modernity, with its atmospheric medina, bustling souks, and French colonial architecture. Furthermore, the renowned warmth and hospitality of the Tunisian people add a distinct charm to the visitor’s experience, making Tunisia a captivating destination for global travellers.
“Average search volume for ‘holidays to vanuatu’ grew by 940% between 2021 and 2023, while TikTok searches grew by 92% in the last 12 months.“
Vanuatu, an idyllic archipelago in the South Pacific, is a beacon of untouched natural beauty, rich cultural traditions, and warm hospitality, offering a unique allure for travellers worldwide. Renowned for its vivid coral reefs teeming with diverse marine life, Vanuatu is a paradise for snorkelling and diving enthusiasts.
Its volcanic landscapes, including the active volcano Mt. Yasur on Tanna Island, provide a thrilling spectacle of nature’s raw power. The archipelago’s cultural heritage is deeply rooted in Melanesian traditions, exemplified in the vibrant local festivals, customary villages, and the world-famous land-diving ritual on Pentecost Island. Further complementing Vanuatu’s appeal is the warm and welcoming spirit of the Ni-Vanuatu people, ensuring a truly memorable tourism experience.
“Albania is the runner-up for the largest growth in average search volume, with an increase of 1272% between 2021 and 2023, while on TikTok Albania also saw the second-largest increase in monthly search volume at 233% over the past 12 months.“
Albania, a hidden gem tucked away in the Balkans, offers an intriguing medley of unspoiled natural beauty, historical treasures, and rich cultural traditions, making it an increasingly popular destination for travellers. The rugged mountain landscapes of the Albanian Alps, the pristine beaches of the Albanian Riviera, and the tranquil beauty of Lake Ohrid offer striking contrasts for nature enthusiasts.
History buffs are drawn to the UNESCO-listed city of Gjirokastër, with its well-preserved Ottoman architecture, and the ancient ruins of Butrint, which bear witness to the Greek, Roman, Byzantine, and Ottoman periods. The capital, Tirana, merges the old and the new, its vibrant streets reflecting a dynamic mix of epochs and cultures. Coupled with the renowned Albanian hospitality, these diverse attractions make Albania a truly compelling travel destination.
1. North Macedonia
“Between 2021 and 2023, the average monthly search volume for ‘holidays to north macedonia’ grew by a whopping 2,835%, more than double that of the runner-up, Albania. TikTok data also showed North Macedonia had the largest monthly search volume growth over the last 12 months, growing by 733%.”
North Macedonia, situated in the heart of the Balkan Peninsula, offers a unique blend of natural beauty, rich historical heritage and vibrant culture, making it a compelling destination for travellers worldwide. The country is renowned for its breathtaking landscapes, from the tranquil shores of Lake Ohrid, a UNESCO World Heritage Site, to the majestic peaks of the Shar Mountains.
The capital city, Skopje, brims with Byzantine-era landmarks and Ottoman architecture, juxtaposed with modern elements like the eye-catching Millennium Cross. Visitors can delve into the country’s past at the Archaeological Museum of Macedonia or enjoy the lively atmosphere of the Old Bazaar, one of the oldest and largest marketplaces in the Balkans. The country’s vineyards, producing some of the region’s finest wines, and its rich traditions of music and dance further enhance the tourism experience in North Macedonia.
Note: All of the data provided herein came from our friends at SALT.agency, who were kind enough to compile it for us. And by ‘compile it for us’, we actually mean for themselves. But when we stumbled upon the info, our very first thought was that it seemed ripe for the pilfering and repurposing. So that’s exactly what we did. Hope you enjoyed it, and don’t judge us too harshly. FYI, to determine which countries had the largest search volume growth between 2021 and 2023, they gathered data on each country’s monthly search volume for ‘holidays to *country name*’.